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Envirotruck is a company that produces energy efficient all-wheel-drive and 4-wheel-drive trucks (twice that of their competition) with ample clearance for construction and rough terrain applications in the U.S. Canada. They have been in business for two years with much success delivering to their customers via rail. The trucks are priced competitively with other all-terrain vehicles and are promoted primarily via the Internet. They now have a roster of 100,000 clients thanks to some major industrial clients. The problem that the CEO sees looking towards the future, is that each department seems to be operating as a distinct entity rather than cooperatively. A customer complains on LinkedIn that they are thinking of trying the competition as they don’t believe Envirotruck values their business. The CEO sees this comment and immediately calls a company meeting. You are the current marketing manager and you hear about these problems prior to the meeting.

You want to provide a means of resolving these issues. Specify what software you would use to improve the management of the customer relationship. Describe how it would benefit the organization. Specify what social media you would use to enhance the customer relationship with Envirotruck. Explain how the social media you chose would enhance Envirotruck’s relationship with the customer. Submit a PowerPoint presentation of 8 (this includes the title and references) slides with audio presentation addressing the checklist items. Make sure to re-record your audio if there are any errors before submitting your presentation (such that it could be submitted to your boss) to the unit Dropbox. Access the grading rubric. Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental. Your first Assignment was based on a scenario. You will now use this same scenario to address the 4 P’s involved. Wherever you work you can apply these 4 P’s concepts for a better understanding of the product or service provided by the organization.

Practice with the 4P’s of marketing—the marketing mix. Decide what the 4 P’s would be at Envirotruck. Access the grading rubric. 100 tip and signs her name with a short “thanks for the great service! ” The server is so excited that she takes a picture of it and posts it on the Facebook page providing the customer’s first and last name. Tim happens to be updating the Coffee Shoppe Facebook page and notices in the feed the picture of the note with the signature. What should Tim do? In your answer include a written policy to address this issue going forward. What are the responsibilities of an employer (or HR Dept.) regarding posting work related information on social media? What policies do you have at your current or past employer regarding posting to social media? Is the policy an appropriate one in your opinion and why or why not? When you are finished continue on to the Assignment.

Go to Tim’s Coffee Shoppe and look in the back office. Inside the file drawer labeled “Business” is Tim’s Coffee Shoppe Income Statement for the most recent year. This is the most recent record Tim has. This year, several large businesses are moving in around his coffee shop and he expects business to increase. Tim needs to create a pro forma profit and loss (income) statement for this year, and you need to help him. View the rubric for the Assignment details. In a minimum of a 4-page paper in APA format and citation style which includes a title page and references page, please respond to the line items above and the two questions provided. Submit it to the Dropbox before the end of the unit. If your best friend came to you and said that their business was doing poorly and you looked over their business and saw the information (in the scenario below), what would you advise him or her and explain why.