After reading the mini case study “Equities and eBay–Culture Gets in the Way” (Textbook page 97 Chapter 4) comment on the following:
*Why does culture play a major role in determining the best investment practices?
* In your opinion having into account the five elements of culture mentioned (values, rituals, symbols, beliefs, and thought process), how much importance international marketer must give to these elements to design products, distribution systems, and promotional programs? Mention at least one real-life example where international marketers or companies ignored or miscalculated the importance of these factors hurting their businesses or careers.
Previous answers to this question
This is a preview of an assignment submitted on our website by a student. If you need help with this question or any assignment help, click on the order button below and get started. We guarantee authentic, quality, 100% plagiarism free work or your money back.
Get The Answer