University-of-Phoenix MKT 421 Week 5 Assignment 1

Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements. The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad. Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.

Describe your organization’s mission, vision, and values. Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems. Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions. Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems. Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in. Discuss any emerging marketing trends that may affect your business. Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library. Format your assignment consistent with APA guidelines. The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad. · Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. Described student’s organization’s mission, vision, and values. Explained how these values will be aligned to student’s own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems. Discussed at least two concepts from class that are elements of a marketing plan and are important tools to student’s entrepreneurial business’ success. Discussed how the concepts help align the organization’s values with student’s values. Explained the reasoning leading to these conclusions.

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Questions regarding the how’s and why’s of the particular topic will help you to determine whatever position you ultimately take. The problem that many students face in this respect that the question asked is not spelled out for you always. One can find many questions regarding the essay in the instructions which are comprised of directive words such as compare and contrast, outline or the one that strikes terror on part of the essay writer-discuss. But answering questions will not suffice, you will have to support the answer with an appropriate argument. What the word ‘argument’ connotes? In most cases the word argument stands for disagreement. But in case of academic writing the word argument usually connotes putting forth issues that go towards establishing your position and should answer the question asked while addressing the topic as well. Providing valid evidences that serve as the bridge between your reasoning and the claim. In case of the field of academic writing the claim of an argument is usually referred to as a thesis statement. Again this thesis statement should bear reasoning and logical structure and credible evidence that demonstrate or suggest that the ideas do not lack credibility. You can also opt for academic writing services of quality like Management Paper, the cheapest essay writing service that astounds you with its quality.

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