University Of Phoenix MKT 421 Week 1 Assignment 1

Copyright © 2017 by University of Phoenix. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand. Provided a definition of marketing from the American Marketing Association. Defined the customer value proposition.

Discussed the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer. Used student’s workplace, a company he/she would like to work for, or an entrepreneurial vision and applied the concepts of the customer value proposition and relationship marketing to their operations. Introduced who the company, or business idea is and what they do. Provided examples that demonstrate how the company uses these concepts successfully. Answered: Are there any ways they can improve in these areas? Determined how student’s own personal brand links to the organization’s customer value proposition. Discussed ways student can integrate a customer value proposition and use relationship marketing to position yourself the best. Shared examples to illustrate student’s thoughts and reasoning. Cited a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library.

The paper is 1,050 words in length. The tone is appropriate to the content and assignment. The introduction provides a sufficient background on the topic and previews major points. Paragraph transitions are present, logical, and maintain the flow throughout the paper. The conclusion is logical, flows from the body of the paper, and reviews the major points. The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. What is relationship marketing and why is it important? The Marketing Plan: What is Marketing? Watch the “The Marketing Plan: What is Marketing?” video. Discuss your perceptions in class/online forum. Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals.

This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand. Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth. Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer. Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? Determine how your own personal brand links to the organization’s customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning. Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library. Format your assignment according to the APA guidelines. Upload your paper to WritePoint powered by Grammarly. Review the grammar, usage and spelling suggestions provided by the automated program. Make the necessary changes to your final paper.

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