Report on Uber Technologies Inc
Introduction
Students need to produce a review of the strategic situation of Uber Technologies Inc, based on the provided material-“Transformation of the Taxi Service Industry: The Uber Case Study” and a recent Bloomberg’ article “Uber to Be Profitable Within Three Years, CEO says”
You MUST use both materials TOGETHER for this assignment.
This review should take the form of a business report – NOT an essay. Some of the things that you have been expected to include in your essays in the past should not feature in this report. In particular:
• Business reports do not include Harvard references. You should not include Harvard references to material drawn from the case studies or core textbooks.
• You should not waste words on describing the theory. You can show you understand it by using it correctly in your analysis.
• You are unlikely to get any credit for a critique of the theory. That is not a skill we are testing here.
• You are not expected to supplement the case studies with other facts, and you will not get extra marks if you do. We do not test your research skills in this assessment.
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