Purchasing Behaviour

Purchasing Behaviour

A purchase transaction that occurred very smoothly was when I bought Dell XPS 13 from the e-commerce portal. I used my internet banking account for paying for the product. I did not face any kind of hindrance when I bought the product by taking recourse to the Amazon e-commerce site. It was mentioned that the product would reach me within 4 days and I was satisfied with the timing of the delivery of the product. I got the warranty card when I got the product that made me satisfied in relation to the online service. These were the factors that made me satisfied in relation to this product. The laptop was working perfectly well that showed that these kind of services were reliable (Korzun et al., 2015).The emergence of world wide web has made shopping a pleasant experience for everyone and online shopping has become a user friendly experience. I could look at all the specifications of the product and purchase the item which made it extremely convenient for me. Amazon is a trusted brand from which one can buy a product online and when I received the laptop I saw that it was on the basis of my expectations. It was offered to me at a discount of 20 % that made it possible for me to buy the product at a cheaper price than that of the market (Huang, Hsieh & Wu, 2014).The product could be bought from the comfort of home and hence this helped in creating a positive experience for me. The screen quality of the laptop was good that showed that internet sales is a secure process and can be relied upon. The laptop had a comfortable key board and had full-sized key that can greatly facilitate the process of typing (Collier  &Bienstock, 2015). They keyboard was also backlit as had been promised that can help in easily viewing the keys within that of dimly lit environment. It was mentioned that the delivery would be within 3 or 4 days and the product was rightly delivered to me in the right time. I did not have to face any kind of disappointment when buying the laptop online. The human computer interface design suggests interaction between computer and that of the user that is supposed to resemble open-ended dialogue (Che et al., 2015).The purchasing of this product online helped in bringing out the fact that computer interface design has extended beyond that of user behaviour to include that of social computing.

Another attempt of purchase that I felt dissatisfied with was when I was purchasing Sony Xperia XZ3 in an e-commerce site. I was paying by taking recourse to debit card and the digital transaction failed when I was making the online purchase. Technical glitch occurring led the amount to be deducted from my bank account but it was not credited to the selling party. It proved to be extremely difficult for me to retrieve the amount. I had called up the customer care of the e-commerce site from where I had purchased the product and I had to recount to them the reason for which I wanted to give it back. The mobile phone was also not functioning in the right manner and this could have been averted had I bought it offline. I could have checked it in the shop and this kind of a disturbance could have been prevented. The return policy was unclear that created hindrance for me in relation to buying the product.The customer care informed me that they would be send me a mail that would help in confirming the fact that they have acknowledged my complaint (Che et al., 2015). They however did not send me any kind of mail till 2 days that created harassment for me. They told me that the amount would be re-funded in my bank account but this took place only after seven days. I had to wait a lot for the money to be re-funded. The product was collected after 10 days by a personnel of the e-commerce company. The drawback of human computer interface design has been brought out with the help of this experience that shows that it cannot be of the same level like that of human to human interaction.

The difference between the experiences was on account of the fact that one went smoothly and provided me with pleasure. The other experience was bitter for me and left a deep impression in my mind. The internet banking transaction in the scenario when I was purchasing Dell XPS went completely smoothly whereas in the case of the Sony Xperia XZ3 I had to face a lot of difficulties. The customer care of the e-commerce site was not at all co-operativeand after this experience I would have second thoughts when availing the online service (Bilgihan, 2016).The amount was deducted from my bank account however the amount was not refunded till the seventh day and I had to worry a lot in relation to this transaction. The collection of the product was also very late as it got collected after 10 days. There are different aspects in relation to response selection that is influenced by the control device that helps in supporting the task that is to be performed. The performance can be said to be much better in the event of the information being arranged in a manner that can help the operator in the making of complex decisions. The complex structure of computer design creates hurdles for the consumers. The problems in relation to computer design pertains to configuration conflict and it is often found that a device conflicts with that of another one. This has given rise to the problem relating to online purchase of Sony Xperia XZ3 (Guastello, 2013).

References:

Bilgihan, A. (2016). Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding. Computers in Human Behavior, 61, 103-113.

Che, T., Peng, Z., Lim, K. H., & Hua, Z. (2015). Antecedents of consumers’ intention to revisit an online group-buying website: A transaction cost perspective. Information & Management, 52(5), 588-598.

Collier, J. E., &Bienstock, C. C. (2015). A conceptual framework for measuring e-service quality. In Creating and Delivering Value in Marketing (pp. 158-162). Springer, Cham.

Guastello, S. J. (2013). Human factors engineering and ergonomics: A systems approach. CRC Press.

Huang, L. Y., Hsieh, Y. J., & Wu, Y. C. J. (2014). Gratifications and social network service usage: The mediating role of online experience. Information & Management, 51(6), 774-782.

Korzun, D. G., Kashevnik, A. M., Balandin, S. I., & Smirnov, A. V. (2015, August). The Smart-M3 platform: Experience of smart space application development for Internet of Things. In Conference on Smart Spaces (pp. 56-67). Springer, Cham.

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