Week Five: Discussion Board
Provide an example of how your university, Mary Baldwin University, uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target, what is their message, and what media should they use?
Week Five Written Essay Assignment:
Turn in a Draft of at least of the two marketing audits that you are conducting for the Final Assignment. In the Final Assignment, you will have two audits, as well as a comparison of the two wineries you selected. This includes recommendations for each of the wineries on improving their marketing endeavors.
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