Macro and micro forces
| “Identify and briefly explain all macro and micro forces that may affect the marketing decision making within a tourism, events or hospitality organisation. Provide one current example of how a change in the macro environment changed the way tourism, events or hospitality industry started to offer their products to consumers. Provide one current example of how a change in the micro environment in a given organisation resulted in a different marketing outcome”. |
Details:
You are required to demonstrate an understanding of all the macro and micro forces impacting on business decision making within the tourism, hospitality or events industries. In addition, you are required to conduct a research to provide two examples demonstrating your understanding of the studied theory.
Your ‘report’ should include the following sections:
Cover page (e.g., assessment title, student details, tutorial group, tutor’s name, word count)
Introduction
Overview of all the macro and micro forces
Two current examples
Reference list (APA style)
No assignments will be marked, unless they have been submitted through Turnitin on the MyWAI student portal. Appropriate penalties will be applied for late submission.
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