Marketing-Amy’s Bread Case Study

Amy’s Bread Case Study

1) Determine key issues relevant to strategic growth decisions.

2) Identify the core competencies of a company, the management style of the entrepreneur, and other key factors that impact an expansion decision.

3) Explore the problems and opportunities associated with expansion.

4) Evaluate the differences between retail and wholesale operations.

5) Illustrate the role of financial analysis in evaluating strategic alternatives.

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