Macro and micro forces
Details:
You are required to demonstrate your understanding of the most significant macro and micro forces that are likely to affect (positively or negatively) a business (business of your choice) in the tourism, hospitality or events industries. You are also required to develop your point of view and make informed marketing judgement to improve the performance of the chosen business (minimum of four marketing recommendations; two for identified macro impacts, and two identified for micro impacts).
Your ‘report’ should include the following sections:
Cover page (e.g., assessment title, student details, tutorial group, tutor’s name, word count)
Executive Summary (no more than ½ page)
Table of Contents
Introduction
A brief description of your chosen business (e.g., size, products / services offered, business location, and position in the market).
Discussion
Use paragraphs and include headings
Use the relevant academic literature and examples to support your discussion
Conclusion
Recommendations
*Make and justify four marketing recommendations (2 macro and 2 micro) that the business should implement over the next 12 months to improve its business performance and achieve business growth.
References (APA style)
*Include variety of credible literature sources in your text (in-text references) and the reference list (e.g., books, journal articles, government sites or marketing magazines).
No assignments will be marked, unless they have been submitted through Turnitin on the MyWAI student portal. Appropriate penalties will be applied for late submission.
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