M5A1: Social Marketing Campaign Summary

BEHAVIORAL HEALTH AND SOCIAL ENVIRONMENT PBH603

M5A1: Social Marketing Campaign Summary

NOTES*** PLEASE READ ALL OF THE FOLLOWING INSTRUCTIONS PRIOR TO STARTING THIS ASSIGNMENT. YOU WILL NEED TO USE THE EXCELSIOR LIBRARY FOR RESEARCH AS NOTED IN THE INSTRUCTIONS.

For this assignment, you will first search the Internet to find a public health social marketing campaign related to your area of interest. It may be related to teen pregnancy, HIV/STIs, obesity, tobacco use, or some other public health topic.

Use the EC Library for research:

Excelsior College Library Research Guide – Public Health (Links to an external site.)Links to an external site.

Social marketing campaign titleOnce you have identified a campaign, compose a 1–2 page summary of the campaign, providing the following information:

Website link

What is the purpose of this campaign?

What populations or communities does the campaign target?

What kinds of strategies does the campaign use?

What do you think are the strengths of the campaign?

What are your criticisms of the campaign?