Integration of Business Functions

For an organisation of your choice write an essay that traces the changes of strategy and strategic direction over the last 10 years. Relate these changes to any changes in strategic leadership, structure, culture, market forces and environment. Your essay should consider the role of the business functions (marketing, operations management, human resource management and accounting/finance) in the success or otherwise of the organisation.

When attempting both the essay and discussion thread you should draw upon the material covered in the core textbook and other associated sources (i.e. other textbooks, journals or newspapers). Your work should be proof read and referenced.

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Integration of Business Functions Marking Matrix
Component Weighting Mark/Comment
Choice of organisation

5%

Discussion on leadership, time frame and changes and how they have influenced the organisation 15%

Application of concepts/theories /models. Reflection and critique of concepts/theories/models and application to:
Key Areas
• Discussion on leadership
• STEEP model applied
• Stakeholders discussed
• Organisational culture possibly discussed.

Discussion of areas linked to SWOT and factors that underpin competencies or changing competences.
• Discussion on systems, organisation, structure.

USE of Models – not all are expected but how they are applied is important
• STEEP , Porter, SWOT.
•
50%

Discussion re role of business functions. Your discussion should include the functions and how they relate to each other as well as support the organisations success. 20%
Report Structure and referencing – Structure, flow, presentation, academic writing style, evidence of proof reading and use of Harvard style of referencing.
10%

I am waiting the returns from has experienced before and enough knowledge for the mentioned scopes.