Florida Tech University EMK 3601 Homework Help

Get help for Florida Tech University EMK 3601 Homework Help. 2. Discuss the two important questions a marketing manager must answer when designing a winning marketing strategy. How should a manager approach finding answers to these questions? • How does the chapter-opening GoPro story relate to the major concepts in the consumer behavior chapter? Discuss the brand development strategies marketers use to develop brands. In addition, provide and justify an example of each strategy. • Post a response to the weekly discussion question located on the discussion board no later than Sunday at 11:59 p.m. The Meredith Corporation has developed an expertise in building customer relationships through segmentation, targeting, and positioning. However, the amazing part is that they have accomplished this by focusing on only the female half of the population. By focusing on core categories of home, family, and personal development, Meredith has developed a product mix designed to meet various needs of women. 1. What are the main variables that Meredith has focused on to segment its markets? 2. Which target marketing strategy do you think best describes Meredith’s efforts? 3. How does Meredith use its variety of products to build relationships with the right consumers? Please provide a 1 ½ to 2 page minimum response, not including cover page and references, at least one referenced source, and APA formatting throughout. • Due by Sunday at 11:59 p.m. ] quoted” from material pulled from the Internet, articles, journals, books, etc. Your thoughts, not someone else’s!

Why or why not? ], and no more than 4 pages. Remember to re-state each question prior to answering. Review each of the ethical concepts and theories address in Chapter 5. Decide which concept or theory best fits with your personal point of view. Examine how you have used that concept or theory in the past and decide how you will use it in the future. Explain the use of the following documents- advance directives, living will and durable power of attorney for health care. Refer to appendix E in the textbook which includes examples of these documents. You have been approached by an elderly relative seeking information about her options in planning for future medical care in the event she is unable to communicate her wishes or otherwise direct her care. How would you respond? What options should you provide? Reflect on the topics discussed this week including your thoughts on how ethics have influenced the law.

Choose one of the four major fraud enforcement programs listed in Table 14-3 and explain the tenants of the program. Apply your chosen fraud enforcement program to a health care situation. Explain how this fraud enforcement program may stop fraud from occurring. Reflect on the topics discussed this week including your thoughts on the Whistle-Blowers. Remember: this reflection should be a minimum of 300 words in length. This case is located in the case analysis section in the back of the book on page109. Answer the three questions listed after the case information on page 110 (the first question begins with1: How do criminal…). Also answer the following question: Summarize and give your analysis of the verdict of the case employing your own opinion. Do you agree with the verdict? Why or why not? ], and no more than 4 pages and re-state each question prior to answering. Davenport Hospital recently experienced negative publicity in the Grand Rapids Michigan community because of some unethical actions taken by three medical coders concerning protected health information. The hospital subsequently took disciplinary action against those employees.

Hospital administration has asked you to serve as part of a task force to address ethical issues in the workplace. The work product your task force produces will be used to prevent recurrence of these unethical actions. What areas would you recommend the task force focus on and why? Read “A Patient’s Bill of Rights” located in Appendix D on pages 379-382 in the textbook. Summarize this document then, choose one of the rights listed and apply that to a health care situation addressed in one of the cases you have reviewed. Be sure to include any laws which may apply to the situation. Do you agree with the verdict against the inmates? Why or why not? Is there a constitutional right to smoke? Does this verdict have any application to patients who want to smoke while admitted to a hospital? Would it matter if the hospital is owned privately, by a corporation, by a religious institution or by a county?