Online Research
March 7, 2018
Primary and Secondary Authorities
March 7, 2018
DISCUSSION QUESTION – CUSTOMER SATISFACTION RATINGS
Customer satisfaction ratings within a major mortgage company declined significantly in the last quarter (5%). Define a clear problem/opportunity statement, potential research question and discuss a particular research design that you would use in order to address this issue through business research. How would you propose this potential research to the upper management in order to get their “buy in”?
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