Changes and developments on communication in crisis situations
Conflict Brief 2: What are the implications of recent technological changes and developments on communication in crisis situations?
THE CHALLENGE: What are the implications of recent technological changes and developments on communication in crisis situations?
THE AUDIENCE: Marketplace professionals in integrated marketing communication, corporate reputation, and corporate communication. *Prepare your brief with this audience in mind.
THE BRIEF: Select one of the two articles for this brief. Using the article as your primary text and starting point for answering this question, prepare a business brief that responds to the challenge question.
Business Brief Requirements: A business brief the equivalent of an academic paper but for a business context and audience. For this brief, the format should include a:
Cover page
Executive summary
Headings for key areas
In-text citations
Succinct conclusion (3-5 sentences) focused on key insights
Reference page
Use of APA Style throughout
A total of five different sources should be cited and referenced in this brief:
the course text
the selected article
two additional relevant scholarly journal articles published in the last three years
one trade publication and/or marketplace commentary published in the last year (e.g. an article from Fast Company magazine)
Be sure to properly support your work with in-text citations. The final document should be 750-1000 words (3-4 pages, not including a cover page and reference page). SPECIAL NOTE: Use of first person is NOT permitted in this assignment.
Choose one of the two articles below as the artifact for this assignment. They can be accessed through Science Direct in JFL resources, or by inserting the title in the search bar on the homepage.
Xu, S. “Crisis communication within a community: Bonding, coping, and making sense together.” Public Relations Review, Vol. 44:1. March 2018, pp. 84-97.
Zheng, B., Hefu, L., and Davison, R.M. “Exploring the relationship between corporate reputation and the public’s crisis communication on social media.” Public Relations Review. Vol. 44:1. March 2018, pp. 56-64.
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