Impact of Social Media in Customer Relationship Management

Introduction In the modern world of internet where various applications based on internet services has given the new innovations to the people of the world.  The influence of number of kinds of social media tools such as Facebook, Twitter, YouTube, Read More …

Are Social Networks More Persuasive Than Traditional Word-of-Mouth?

BACKGROUND OF THE STUDY  The word of Mouth has gained a massive growth since 2004. Since that time, the Word of Mouth Marketing Association (WOMMA) has developed from 3 to 350 corporate members as per the information of WOMMA 2007. Read More …

Marketing Strategies of a Remote Car Manufacturer In International Marketing

Background of the Study Advancement in technology has also affected the lifestyle of people. There is now a huge demand for remote cars. And due to this, companies are facing a level of competition to fulfill the demand and needs Read More …