Introduction In the modern world of internet where various applications based on internet services has given the new innovations to the people of the world. The influence of number of kinds of social media tools such as Facebook, Twitter, YouTube, Read More …
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Are Social Networks More Persuasive Than Traditional Word-of-Mouth?
BACKGROUND OF THE STUDY The word of Mouth has gained a massive growth since 2004. Since that time, the Word of Mouth Marketing Association (WOMMA) has developed from 3 to 350 corporate members as per the information of WOMMA 2007. Read More …
Marketing Strategies of a Remote Car Manufacturer In International Marketing
Background of the Study Advancement in technology has also affected the lifestyle of people. There is now a huge demand for remote cars. And due to this, companies are facing a level of competition to fulfill the demand and needs Read More …
Customer Relationship Management in Banking Industry of UK
1. Introduction With the flow of time and the advancement in technology, customer relationship management has become an important factor in every field either it is banking, marketing or any other industry. This report focuses on the customer relationship in Read More …
Brands Influencing Consumer Buying Behaviors at Nike
1. Introduction The motive behind this research is to explore the consumer behavior or their buying behavior while purchasing sports shoes. This report may pressure on the information gathered from early stages of buying the sports shoes. The aim of Read More …
Advertisements Over Cell Phone Networks: Is It a Successful Strategy
Background of the Study Technology is advancing day-by-day. One of its major examples is the invention of smart phones or cell phones. It has ben estimated that by the year of 2014 approximately 38% of world’s population used smart phones Read More …
Customer Role in Relationship Marketing in Acquisition and Retention of Customers-TESCO
1. Introduction This report undertakes the issues related with customer’s role in relationship marketing. Moreover, this report deals with the retention of customers when it is about maintaining relationship marketing. TESCO possess considerably high-quality of relationship marketing and thus it Read More …