Category: Research on brand loyalty

Customer Relationship Management in Banking Industry of UK

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1. Introduction With the flow of time and the advancement in technology, customer relationship management has become an important factor in every field either it is banking, marketing or any other industry. This report focuses on the customer relationship in Read More …

Brands Influencing Consumer Buying Behaviors at Nike

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1. Introduction The motive behind this research is to explore the consumer behavior or their buying behavior while purchasing sports shoes. This report may pressure on the information gathered from early stages of buying the sports shoes. The aim of Read More …

Customer Role in Relationship Marketing in Acquisition and Retention of Customers-TESCO

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1. Introduction This report undertakes the issues related with customer’s role in relationship marketing. Moreover, this report deals with the retention of customers when it is about maintaining relationship marketing. TESCO possess considerably high-quality of relationship marketing and thus it Read More …