Business Theory Essay- Company: United Airlines

• Students will become familiarized with theories and approaches to various business environments (Domestic, Global, Technological, Political-Legal, Sociocultural, and Economic)
• Students will evaluate the business environments of a company identified as one of Fortune’s Worst companies to learn why it is not successful.

1. Identify the company, the industry it operates in, and its Domestic Environment (home country) (for instance, US Air operates in the Airline industry and its home country/domestic environment is the USA).
2. Summarize the company’s industry, how long they have been in business, and the attribute they are the least admired for.
3. Identify a business theorist and their theory.
4. Investigate the government regulations associated with the industry (for instance, government regulations for the Airline industry).
5. How will the domestic government regulations affect your chosen company in its domestic environment?
6. What can you do to overcome these regulations? Incorporate your business theorist here. It is not sufficient to state nothing or that you would do what the company is already doing. You must provide some critical thought (see resources).

Instructions:

• Write a section of the final paper that details the items above.
• Research requirement: minimum 2 scholarly sources PLUS something from your readings.
• Page requirement: 2-3 pages in APA format.
• NOTE: Items 1-4 (combined) should not exceed 2 paragraphs (100 words each paragraph).
• Submit Assignment 2 by midnight, Day 7, week 2.

Grading Rubric
A rubric is provided here for your convenience that details how this assignment will be graded.  Please review it carefully prior to submitting your work.