The Importance of Incremental Innovation
Write an essay of no more than 2,000 words answering the following question:
Innovation is about big leaps forward, ‘eureka’ moments and radical breakthroughs – or is it? Using examples from a sector of your choice make a case for the importance of incremental innovation.
Marking criteria
Criterion
Answer demonstrates critical understanding of the innovation process %30
Critical understanding of the difference between ‘incremental’ and ‘radical’/ ‘disruptive’ innovation according to literature %20
Evidence of research/wider reading (why incremental innovation achieved the success?) %25
Use of relevant examples %15
Correct referencing %5
Presentation and structure %5
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