Business Samsung: Note 9

Business Samsung: Note 9

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GB 214 Marketing and Operations Fundamentals

Value Creation Team Project

Operations Management Analysis

As a team you will be required to research and report on the following aspects of your product’s operations:

1. Determine the proper company and operations strategy
2. Define the supply chain.
3. Design the value creation process
4. Determine how the organization implements Corporate Social Responsibility (CSR)

Learning Objectives

Knowledge

• Know the different types of company and operations strategy.
• Understand how these strategies relate to specific customer requirements.
• Understand the role of the firm in the value creation process and in its supply chain.

Skills

• Be able to identify the company, operations and supply chain strategy that best satisfies the target customers’ requirements.
• Be able to relate customer requirements to specific process(es).
• Be able to determine those aspects of the firm’s operation that can/should be outsourced.
• Be able to determine how best to serve its customers.
• Be able to determine the benefits and limitations of a sustainable and/or socially responsible operations strategy for your product.

Perspectives

• Recognize that an organization’s strategy is the driver (impetus) for an organizations operations and supply chain strategy.
• Recognize that in today’s environment, supply chains are an important part of the organization’s competitive advantage.
• Recognize the need for aligning all elements of the supply chain.
• Appreciate the benefits and challenges when developing sustainable processes for a product.

Operations Management

OM Part 1 – Operations and Supply Chain Strategy (Due Date: see schedule)

In this section, you will identify and evaluate the operations strategy associated with this product. In addition, your product is supported by a supply chain that creates value by sourcing materials or external services and delivering the product to its customers.  As part of this assignment, you will discuss the following:

1. Core Competency(ies) – Restate the core competency(ies) from the Integration Company Strategy assignment. IMPORTANT: Correctly identifying the core competency(ies) is critical to the rest of this paper, since much of what you need to address below is directly linked to the core competency(ies) if the company.
2. Competitive Priority(ies) – Identify and explain which of the following (one or more) competitive priorities the company uses to attract customers: low-cost or high-quality (cannot be both), speed of delivery, product flexibility, and/or value-added service.
3. Strategic Framework – Based on the strategic frameworks presented in the textbook (Blue Ocean, Porter’s, and Treacy & Wiersema’s), identify which of these support the company’s strategy and provide an explaination.
4. Operations Strategy Aligned with the Company Strategy – Clearly show how the operations strategy (areas covered above: competitive priorities and strategic framework), aligns with the company strategy (Integration Company Strategy assignment: vision, mission, goals, and values) and how the product creates value for customers.
5. Competitors – Identify the corporate and operations strategy for two different competitors and explain how each is different and/or similar to the organization your team is researching.
6. Type of Supply Chain – Identify the type of supply chain (i.e. Build-to-Stock, Assemble-to-Order, Build-to-Order, or Design-to-Order) that best supports its product in order to satisfy customers’ needs. You may need to create a hybrid of more than one type of supply chain.  Also explain the stages of the supply chain used by the organization.  Be sure to include all of the upstream and downstream stages.
7. Supply Chain Diagram – Create a diagram (attachment) that portrays the supply chain identified above. Do NOT just copy one of the diagrams from the textbook, since those are generic–provide specifics to the company/industry being researched.
8. Key Components – Identify the product’s key components (most important inputs) that are used to create the product. For example, beef is a key component of a steak house, steel is a key component of a car, and lawyers are key components of a law firm.   These are not parts (fenders), product features (LED headlamps) and/or accessories (floor mats).
9. Outsourced Activities
10. Current – Identify activites of the supply chain (upstream, internal processes, and downstream) that are outsourced.
11. Potential Outsourced Activities – In addition to what is already outsourced, identify one or two activities of the organization that could also be outsourced and explain/justify your rationale for these decisions. These activities may be part of the supply chain and/or “administration activities” (non-supply chain related).
12. Supply Chain Aligned with the Operations Strategy – Explain how the supply chain, identified and described above, aligns with the operations strategy.
13. Supply Chain and Corporate Social Responsibility – Identify and determine the degree to which your company’s product and supply chain is ecologically responsible and socially responsible.

Use the following information to ensure your paper is complete.

Cover Page – Include: product and company, assignment title, GB 214-(section number), team number, and team member names in alphabetical order

Outline:  Use the following outline as a template for your paper.  There will be a 10-point deduction if the paper is not properly formatted and the paper may be returned for resubmission using the proper format.

Paper (Number the pages of this section)

1. Core Competencies
2. Competitive Priorities
3. Strategic Framework
4. Operations Strategy Aligned with the company Strategy
5. Competitors
6. Competitor 1
7. Competitor 2
8. Supply Chain Type
9. Supply Chain Diagram
10. Key Components of the Product
11. Outsourced Activities
12. Current
13. Potential
14. Supply Chain Aligned with Operations Strategy
15. Supply Chain and Corporate Social Responsibility

Note: If specific information related to your product/company is not available, provide industry norms.

Value-added Attachments: Include any value-added attachments.  Be sure to reference them in the paper and clearly label each attachment.  Do not include page numbers on the attachment(s).

Reference List: You must research this company and product, and provide multiple properly cited sources using In-text Citations and a Reference List.  Be sure to put the Reference List in alphabetical order and do not include page numbers on the Reference List page(s).

Turnitin.com: Be sure to post your paper to turnitin.com, before the due date’s class session.  You will find the link on the course website.  Be sure to receive confirmation of your posting.  Teams that are late in posting their paper to turnitin.com will receive a reduced grade.

Peer Evaluation: As assigned, complete a peer evaluation in accordance with the instructor’s peer evaluation policy.  Remember to honestly rate your teammates’ performance and communicate with them throughout the project.

Hard Copy & Corner Clip: Please hand in a hard copy of your paper at the beginning of the class session due date and use a paper clip (not a staple) to hold the pages together.

Parameters:

• Page Length – No more than 4 pages (not including cover page, reference list, strategy map, and other attachments—do not include page numbers on these parts of the paper).
• Font Size – 12 Point
• Margins – 1”
• Line Spacing – 1.5