eRent
Description
Your team will create a strategy to develop a business that you will pitch to a potential investor. Your choice of business will be based on one of the following
a new business (start-up):
eRent will come into the market with no direct competition as currently there are no university online text book rental companies in existence. The perception map outlines where eRent sits in comparison to the competitors, most of which offer physical text books to buy or rent, or online text books to purchase. eRent will allow for the customer to rent and view the text book online for a period of time, and for a much smaller fee than if they were to purchase a hard copy.
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