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The assignment is based on four documents
· A case study ‘The Facebook IPO hype: a rude social awakening’
· Facebook IPO prospectus
· An Excel file containing daily share price of Facebook since its IPO (FB shareprice)
· Facebook’s Annual Report 2016
(i) An IPO marks a strategic milestone for a company.
(a) Explain the benefits and drawbacks of going public.
(b) What motivated Facebook to go public?
(10 marks)
(ii) Facebook had several avenues to raise funds. Why was it relatively easier for Facebook to raise capital from the stock markets over debt? Was an IPO the most suitable choice?
(7.5 marks)
(iii) On page 37 of the IPO prospectus, Facebook provides information on the ‘Use of proceeds’. What is your view on how Facebook planned to use the capital raised from the IPO? Should Facebook invest IPO proceeds in financial securities?
(10 marks)
(iv) It is incorrect to state that Facebook raised $16 billion through its IPO. Why?
(5 marks)
(v)
|
18/05/2012 23/07/2012 24/09/2012 28/11/2012 01/02/2013 08/04/2013 10/06/2013 12/08/2013 14/10/2013 16/12/2013 20/02/2014 24/04/2014 26/06/2014 28/08/2014 30/10/2014 05/01/2015 10/03/2015 12/05/2015 15/07/2015 16/09/2015 17/11/2015 22/01/2016 28/03/2016 27/05/2016 01/08/2016 03/10/2016 05/12/2016 08/02/2017 12/04/2017 15/06/2017 17/08/2017 19/10/2017 |
Facebook offered only Class A stock through the IPO. Who were the primary purchasers of these shares? How would new investors be affected by the dual-class share structure?
(7.5 marks)
(vi) The underwriting investment bank takes on a central role in the IPO process.
(a) What are the key tasks executed by the underwriter?
(b) What are primary considerations when selecting an underwriter?
(c) Often, multiple underwriters are involved. What are the main motivations for syndication?
(15 marks)
(vii) Assess Facebook’s issue price ($38) in light of the valuation data and parameters provided in the case within DCF (Discounted Cash Flow) and CCA (Comparable Companies Analysis) techniques. Briefly evaluate the valuation performed by Prof. Damodaran in Exhibit 17 of the case study.
(15 marks)
(viii)
|
200.00 180.00 160.00 140.00 120.00 100.00 80.00 60.00 40.00 20.00 0.00 |
|
Facebook |
The diagram below shows the performance of Facebook shares from May 2012 to November 2017. The first day of public trading of Facebook shares was 18 May 2012. Shares were sold in the IPO at an offer price of $38. More information on daily share price movements is available in the Excel file (FB shareprice).
Source: Yahoo Finance
Based on a visual examination of the chart above, how does the performance of the Facebook IPO compare with average IPO performance documented by past empirical studies
i. in terms of the short term performance of the Facebook IPO?
ii. and over the longer term?
(15 marks)
(ix) In the light of the main theories of capital structure, provide a discussion of the evolution of the capital structure of Facebook since its IPO. You will find the Annual Report 2016 helpful in answering this question.
(15 marks)
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