Expected Value and Consumer Choices
Consumers? choices are prey to subtle discrepancies that arise in cognitive accounting. Learning how and when you are prey to these discrepancies is an important step in improving your decision making.
As the readings for this module demonstrate, people value gains and losses differently under different scenarios. For example, contestants in a game show might choose a guaranteed $10 prize over a 50 percent chance of winning $20 despite the fact that the expected values are the same.
Using the readings for this module, the Argosy University online library resources, and the Internet, address the following:
What is mental accounting and how does it impact consumer decision making?
How might a company take advantage of consumers? mental accounting? Give examples.
As a marketer, how might you frame certain decisions to benefit from the disparities that arise in one?s cognitive accounting?
As a consumer, how would you avoid the pitfalls posed by the inequalities of one?s cognitive accounting?
Write a 3?5-page paper in Word format. Apply APA standards to citation of sources.

Expected Value and Consumer Choices
Consumers? choices are prey to subtle discrepancies that arise in cognitive accounting. Learning how and when you are prey to these discrepancies is an important step in improving your decision making.
As the readings for this module demonstrate, people value gains and losses differently under different scenarios. For example, contestants in a game show might choose a guaranteed $10 prize over a 50 percent chance of winning $20 despite the fact that the expected values are the same.
Using the readings for this module, the Argosy University online library resources, and the Internet, address the following:
What is mental accounting and how does it impact consumer decision making?
How might a company take advantage of consumers? mental accounting? Give examples.
As a marketer, how might you frame certain decisions to benefit from the disparities that arise in one?s cognitive accounting?
As a consumer, how would you avoid the pitfalls posed by the inequalities of one?s cognitive accounting?
Write a 3?5-page paper in Word format. Apply APA standards to citation of sources.

architecture paper

a report for a potential client, assuming the role of an architect. Imagine that you designed The Great Wall in China during Qin dynasty and it has not yet been built. And you trying to convince your client — Qin Shi Huang; that they should build the structure you have in mind. Talk about the size, materials, texture, color, light, symmetry about The Great Wall as the architect designed it.

6 pages, at least 3 footnotes every pages and 8 references