Agenda-setting theory proposes that the media is a powerful tool used by the media, to shape public opinion regarding events taking place in society. The media set the agenda for debate in politics, science, and socio-economic issues. The media have the capacity to tell the society concerning the problems that are applicable. The issues may not be necessary into the lives of these citizens right now.
The media also generate public awareness on specific core issues that impact the society. In most cases, the press and the media do not reflect the truth from the society. The core issues on the press depend on their vital interests regarding specific politicians and socio-economic problems that should be introduced to the public. The press and the media ensure they filter and shape reality based on their particular interests or the interest of politicians that are popular from the society. Specifically, the press and the media focus on certain issues so the public can view such issues as more critical than other troubles.
Media houses and each media has different abilities in forming a public opinion or placing the agenda. Agenda-setting theory becomes applicable since it assists the public to comprehend the use of the media and press in politics and other communicating methods. The media and the media affects thought patterns of people of the society. The ability to inform people about what to think places the media as a powerful instrument exploited by politicians for their own advantage.
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