WEEK 1 CASE STUDY
Please read Bloomberg Case in the News, Can a Bunch of Doctors Keep an $8 Billion Secret? Not on Twitter, page 127 in the textbook, and answer the corresponding questions (1-3) that follow it.
1. Do you think it was unethical that the attendees tweeted out information about the new drug and results of the study? Why or Why not?
2. How have social media platforms such as Twitter and Facebook changed the discussion about confidentiality and social responsibility? Explain.
3. Suppose you were the marketing director at a pharmaceutical company that had just received promising results about a new drug still in the development stage. What ethical responsibilities do you have to keep the information confidential?
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