Campaign Plan in Essay Form

Campaign Plan in Essay Form

DescriptionIn this activity you are going to apply what you have learned this week about policy as well as apply what you have learned in this course so far to create a basic presidential campaign plan.

Imagine that you have been serving the past few years as the governor of your home state or a U.S. Senator representing your home state. You have done great work and face no challenge in winning the nomination of your party to run in the General Election. In your campaign plan, please address the following:

Part 1: Campaign Details

What is your home state?
What is your political party?
What is your campaign tagline or slogan? Almost all recent presidential campaigns have had a theme song. For example, in 1992, Bill Clinton used the song,” Don’t Stop,” by Fleetwood Mac. In 2012, Republican nominee Mitt Romney used the song, “Born Free,” by Kid Rock. What is your campaign theme song? Why did you select that song.
Select someone to be your Vice Presidential Running Mate. You can pick anyone that would eligible, per the Constitution, to serve as President. Why did you select this person to be your vice presidential running mate? How do they help improve your chances on winning the General Election?

Part 2: Your Issues

Select and describe two (2) domestic policy issues your campaign is advocating.
Why did you select these domestic policy issues to focus on? Use polling data from a reputable polling source such as pew research to support your decision.
For each domestic policy issue write a simple one sentence “elevator pitch” that you would use to easily communicate your position to the masses.
Select and describe two (2) economic policy issues your campaign is advocating.
Why did you select these economic policy issues to focus on? Use polling data from a reputable polling source such as pew research to support your decision.
For each economic policy issue write a simple one sentence “elevator pitch” that you would use to easily communicate your position to the masses.
Select and describe two (2) foreign policy issues your campaign is advocating.
Why did you select these foreign issues to focus on? Use polling data from a reputable polling source such as pew research to support your decision.
For each foreign policy issue write a simple one sentence “elevator pitch” that you would use to easily communicate your position to the masses.
Part 3: Your Strategy

Considering the electoral college vote, which specific states would you campaign in. Keep in mind you have limited resources and that you can’t campaign in every state. Think about what states you would need to win in order to win the general election. Based on historical data, do you actually have a chance to win. Would you be able secure enough electoral votes to win the general election by these states.

To help you think about this part of the assignment you may want to find online and play with an “Interactive Electoral College Map.” Here are some website that you could use to help:

http://www.270towin.com/

http://uselectionatlas.org/TOOLS/evcalc.php

http://www.harcourtschool.com/activity/electoral/

http://www.archives.gov/federal-register/electoral-college/map/predict.html