According to ancient proponents of this theory (Marx McCombs and Donald Shaw), the media set the schedule for all talks in the society dependent on the Agenda setting theory. Agenda-setting theory suggests that the media is a powerful instrument used by the networking, to shape public opinion concerning events happening in society. The media have the capacity to inform the society concerning the problems that are applicable. The issues may not be necessary to the lives of these taxpayers at the moment.
The press also generates public awareness on certain core problems that affect the society. Typically, the media and the media do not reflect the reality in the society. The center issues on the media rely on their vital interests regarding specific politicians and socio-economic problems that should be presented to the general public. The media and the media ensure they filter and form reality based on their own interests or the interest of popular politicians in the society. In particular, the media and the media concentrate on certain issues so the public can see such issues as more critical than other issues.
Media houses and every media has different skills in forming a public opinion or placing the agenda. Agenda-setting concept becomes applicable because it helps the public to comprehend the role of the press and media in politics and other communicating methods. The press and the media affects thought patterns of men and women of the society. The capacity to inform people on what to think areas the media as a highly effective tool exploited by politicians for their own gain.
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