Corp Strategy – case study

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You will need to read the article. Case Study –
Should a Hotelier Invest in a New Kind of Online Travel Agency?

Format for the written Case Study is below.

1. What is the Major Issue or Conflict in the Case?
2. What is the current/existing Strategy of the Firm?
3. Where does the Firm currently choose to Play? Does the Major Issue affect Where the Firm chooses to Play? If so, how?
4. How does the Firm currently Try to Win (Value Proposition)? Does the Major Issue affect How the Firm Tries to Win? If so, how?
5. Who are the Major Players and what are their Motivations?
6. What are your Recommendations to solve the Major Issue or Conflict?
7. Should Ervaring invest in HotelShield? Why?

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