Consumerism Culture

 

            Essay # 1 – Consumer Culture (200 points) 

In many contexts, Consumerism is used to describe the tendency of people to identify strongly with products or services they consume, especially those with commercial brand names and obvious status-enhancing appeal, – luxury automobiles, designer clothing, or expensive jewelry

            Does consumer culture impact people positively OR negatively?                                                                                    

*Please limit your media resources to advertisements and commercials.

 

 

Consider the following:

 

• How popular culture/media influence consumer habits (advertisements/commercials) – sales, holidays, etc.

 

• How people identify with certain products positively OR negatively

 

• How people disconnect/connect through spending/shopping/online shopping

 

• How luxurious items become alluring (need to have things, fake items, debt)

 

• How children are influenced

 

• How the genders are targeted

 

Readings:

In order to support your position, you must refer to at least (3) readings /scholarly articles. 2 must be found through your own research and 1 must be from your Dialogues textbook.

 

 

Format: Papers must be 4-6 complete pages, double spaced, stapled, in 12-point Times New Roman font, and conforming to MLA style guidelines. All papers must be accompanied by an MLA-style Works Cited page. Formatting and proofreading will count in your grade for this assignment – 2 point deductions will be made for each area of formatting that has not been met.