nonprofit & philanthropy | ESSAY

 nonprofit & philanthropy

Local case study on the impact of social media on nonprofit revue stream. Specifically it will look at the local LGBTQ center here in Las Vegas called the Center, and how it has been able to utilize social media to increase its footprint and revenue stream. More specifically, there was what I call a ‘focusing event’ late last summer (July) which led to increased press and social media presence and acted as a sort of rallying cry to the local hospitality industry. The goal of the case is to analyze this event and its impact on the center using punctuated equilibrium theory and arguing that nonprofit organizations should have a specific strategic plan in place for when these instances arise.