Business Finance – Operations Management
1. In a narrative format, discuss the key facts and critical issues presented in the case.
2. What do you think are the possible major tensions that exist when a pharmaceutical firm forms an alliance with a biotechnology firm? How would you try to address those tensions?
3. Identify different challenges that exist for maintaining or strengthening an ongoing alliance versus beginning a new relationship. Should this alliance occur? Why or why not?
4. If you were a CEO of one of the organizations, what steps would you take to foster relationships?
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