BUILD YOUR PROFICIENCY
ChapterCh 1: The Changing Face of Business
Define what is business.
Identify and describe the factors of production.
ChapterCh 2: Business Ethics and Social Responsibility
Explain the concern for ethical and societal issues.
Describe the contemporary ethical environment.
ChapterCh 3: Economic Challenges Facing Business Today
Discuss microeconomics and explain the forces of demand and supply.
Describe macroeconomics and the issues for the entire economy.
ChapterCh 4: Competing in World Markets
Explain why nations trade.
Describe how trade is measured between nations.
ChapterCh 5: Forms of Business Ownership and Organization
Discuss why most businesses are small businesses.
Determine the contributions of small businesses to the economy.
ChapterCh 6: Starting Your Own Business: The Entrepreneurship Alternative
Define what is an entrepreneur.
Identify the different categories of entrepreneurs.
ChapterCh 7: Management, Leadership, and the Internal Organization
Define management.
Explain the role of setting a vision and ethical standards for a company.
ChapterCh 8: Human Resource Management: From Recruitment to Labor Relations
Explain the role of human resources: the people behind the people.
Describe recruitment and selection.
ChapterCh 9: Top Performance through Empowerment, Teamwork, and Communication
Discuss empowering employees.
Distinguish the five types of teams.
ChapterCh 10: Production and Operations Management
Explain the strategic importance of production.
Identify and describe the production processes.
ChapterCh 11: Customer-Driven Marketing
Define marketing.
Discuss the evolution of the marketing concept.
ChapterCh 12: Product and Distribution Strategies
Explain product strategy.
Briefly describe the four stages of the product lifecycle.
ChapterCh 13: Promotion and Pricing Strategies
Discuss integrated marketing communications (IMC).
Summarize the different types of advertising.
ChapterCh 14: Using Technology to Manage Information
Outline the ways technology has forever changed business.
Distinguish between data and information, and discuss information systems and the role of big data.
ChapterCh 15: Understanding Accounting and Financial Statements
Discuss the users of accounting information.
Describe accounting professionals.
ChapterCh 16: The Financial System
Understand the financial system.
List the various types of securities.
ChapterCh 17: Financial Management
Define the role of the financial manager.
Describe financial planning.
ChapterCh 18: Trends in E-Commerce
Discuss the function of e-commerce.
List the major function of B2B e-commerce.
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