Make Use Of Lists

Writing for finance is not at all an easy task and you may have a hard time balancing between technicalities and easy readability. Regulations are far more and the complex nature of finance does not make the task any easier. And making it all understandable for the layman in terms of telling a story and good copy is a tremendous task indeed. Say no to the excuse of compliance. While it is very much a must that is no justification of making it like poetic license to use waffle and jargon. This is especially important if your target audience includes ordinary customers. Technical terms have their rightful place and that is fine but good old English should be the norm in everything else. Make use of lists. Due to the reason that they pre-categorize the reading material, the brain picks up the information with ease. Bullet points in addition to lists convey complex details in a easy to read manner.

According to studies people scan rather than read online material and lists and bullets garner the attention of readers. Opt for the personal and active voice. Active voice simply sounds better and the you’s and we’s can be freely used unless there is specific reason not to do so. Practice using short words. According to research short words tend to impress more and are far more convincing than long winding words. Leave the jugglery of words at home along with the thesaurus and opt for clarity instead. Try to provide answers to the questions of the reader in logical order. First think what the reader would want to know at the beginning and the queries that will no doubt arise in their minds. Make that the next section or paragraph. Repeat the procedure till the reader has read all that he or she needs to. Prefer verbs to adjectives. Actions are more engaging than mere descriptions and try to make the sentences like what the reader is likely to find more relevant in his own context. Concentrate directly on the advantages that the customer is likely to have rather than mere abstracts of diction or jargon. Keep at perfecting your headlines. It is not an easy task but the headlines, the titles as well as the subtitles entice a reader to read on your writing. However, that said a balance needs to be struck between acting as a hook to gather the attention of the reader and being descriptive. Not only should they properly relate to the content that follows but you need to add a bit of spice too in the proceedings. Take care to follow a proper structure. A properly structured article not only in order in terms of norm but are an essential for enhanced readability too. It will leave a positive impression in the minds of the reader.

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