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Marketing strategies provide direction for marketing efforts that support the goals of the strategic plan. • Happy Valley Health Care is an 80-bed, rural long-term care organization with little to no competition. Over the years, the organization has been able to meet the needs of its marginalized customer base and provide long-term care, skilled care, and physical therapy to its patients. • Sunny Valley Health Care is a 150-bed, urban long-term care organization that specializes in renal care, cardiac patients, and skilled care for orthopedic patients undergoing knee and hip replacement surgery. • Green Acres Health Care is a 300-bed, inner city long-term care organization that specializes in caring for elderly patients with dementia often associated with Alzheimer’s disease and traumatic brain injuries. For your initial post, Select one specific marketing strategy for each of the long-term care organizations noted above. Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates.

Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated. The creation of a successful strategic plan is derived from researched data; in particular, applicable data can be obtained from a SWOT analysis. Review section 5.4 of the course text, which presents examples of environmental analysis, both internal and external, for a hypothetical nursing facility. Examine the strategic plan of the HCO you have chosen for your Final Project and the results from the SWOT analysis that you performed in Week Two. • What external and internal environmental analysis data could be applied to the marketing plan you are developing for your Final Project? • How will the environmental analysis support the marketing plan to fulfill the organizations strategic objectives? Guided Response: Review several of your colleagues’ posts and respond to at least two of your peers by 11:59 p.m. Day 7 of the week. You are encouraged to post your required replies earlier in the week to promote more meaningful interactive discourse in this discussion. Comment on your fellow learners’ stated environmental analysis data for their chosen healthcare organization. Are there other issues that you feel were not addressed? You must use a minimum of one scholarly source to support each peer response. Continue to monitor the discussion forum until 5:00 p.m.