Copyright © 2017 by University of Phoenix. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad. Ch. 7: pg. 177-191; Ch. Described student’s organization’s mission, vision, and values. Explained how these values will be aligned to student’s own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
Discussed at least two concepts from class that are elements of a marketing plan and are important tools to student’s entrepreneurial business’ success. Discussed how the concepts help align the organization’s values with student’s values. Explained the reasoning leading to these conclusions. Compared and contrasted how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems. Explained the actions the company can take to ensure that it evolves with the target at home and the countries it does business in. Discussed any emerging marketing trends that may affect student’s business. Cited a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library. The paper is 1,050 words in length. The tone is appropriate to the content and assignment. The introduction provides a sufficient background on the topic and previews major points.
Paragraph transitions are present, logical, and maintain the flow throughout the paper. The conclusion is logical, flows from the body of the paper, and reviews the major points. The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements. The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad. Ch. 7: pg. 177-191; Ch. Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies. Describe your organization’s mission, vision, and values. Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems. Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions.
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