Business: Case Study Assigned: Apple, Inc.

This is your first case study assignment out of four. For this assignment, you will need to access the full-length case study you have been assigned at the top of this page within your Case Studies E-Book. You are required to read and analyze this case study.

Your analysis must include a:

S.W.O.T. Analysis
PESTEL Analysis
Lists in bullet format of:
Resources
Capabilities
Core Competencies
A total of four findings of fact; 1 from each of the four functional areas of business:
Management
Marketing
Finance
Accounting

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