Use an organization where you work or one in which you are familiar.

Examine the process of strategic management.

Write a 700- to 1,050-word paper in which you address the following:

• Identify the major components of the strategic management process.
• Discuss how these components work together to create value for the organization.
• Evaluate the company’s mission statement, vision statement, motivation strategy, innovation strategy, and people strategy.  If the organization does not have one or more of these, how does that affect the organization and its people?
• Explain the role of ethics and corporate social responsibility in strategic planning.  How does this direct their strategy? How does the organization’s vison and mission align with your own values and vision?  If you are currently working for the organization, how does your role influence this and vice versa?

Use an organization where you work or one in which you are familiar.

Examine the process of strategic management.

Write a 700- to 1,050-word paper in which you address the following:

• Identify the major components of the strategic management process.
• Discuss how these components work together to create value for the organization.
• Evaluate the company’s mission statement, vision statement, motivation strategy, innovation strategy, and people strategy.  If the organization does not have one or more of these, how does that affect the organization and its people?
• Explain the role of ethics and corporate social responsibility in strategic planning.  How does this direct their strategy? How does the organization’s vison and mission align with your own values and vision?  If you are currently working for the organization, how does your role influence this and vice versa?

Books to reference from:

J JOHNSON, G, SCHOLES, K, & WHITTINGTON, R.
2011: EXPLORING CORPORATE STRATEGY

RUGMAN, A.M. AND HODGETTS, R.M
2003: INTERNATIONAL BUSINESS

THOMPSON J.L AND MARTIN, F.
2005: STRATEGIC MANAGEMENT: AWARENESS AND CHANGE

WALL, S. AND REES, B
2004: INTERNATIONAL BUSINESS

WIT, BOB DE & MEYER, R
2004 – STRATEGY: PROCESS, CONTENT, CONTEXT.: AN INTERNATIONAL PERSPECTIVE

Compulsory text:

JOHNSON, G. WHITTINGTON, R. AND SCHOLES, K.
2012: FUNDAMENTALS OF STRATEGY

ALSO INCLUDE SOME JOURNALS.

Assignment details:

Management report on strategic direction and evaluation of MARSTON’S organisation’s strategy.

Use relevant strategic management tools and techniques to evaluate the current strategy of the organisation based on their strengths, weaknesses, opportunities and threats, derived from a analysis of Marston’s (plc) Brewery.

Firstly you need to provide some ‘performance’ data on how the strategy is working, trends in sales, profits, market share etc.. How the organisation competes (e.g. Differentiation/ Cost/ Focus). Evaluate how the strategic direction of the organisation by creating a ansoff matrix table which is put into the appendices, relate it to growth, innovation or international expansion. Analyse why this strategy might be suitable, acceptable and feasible given what you know about the SWOT for the organisation. Given the nature of this analysis there must be a contemporary and inventive flavour to much of the relevant data. Is the recent change in government likely to impact on their strategy? Stock market crashes in the Far East? Briefly identify and justify a potential improvement in strategic direction for the organisation.

An effective structure might present key trend data on how the organisation has been performing as the starting point for evaluating the strategy. Re-evaluating how the organisation tries to compete, its competitive advantage. The directions the organisations strategy is taking it in and how this matches what you discovered in terms of its SWOT and what this means in terms of its growth, innovation or movement into international markets. An evaluation of the strategy through SAF or another suitable model and a suggestion of how the strategy could be developed or augmented.

complete following and put in the appendices at the end of document to support the report arguments and information:

– swot on MARSTONS
– ansoff matrix relation to growth, inovation, expansion on MARSTONS
– external pestel analysis on MARSTONS
– vrin model on MARSTONS
– porters 5 forces on MARSTONS
– performance and statical data throughout the actuall report demonstating profits, losses, goverment taxation etc on MARSTONS.

Strategic Management

Case Study Presentation. Each student is required to prepare a case study for presentation at the end of the semester. The subject of the case study will be an
organization that the student has access to so as to be able to speak with a principal of the organization. Papers will be a minimum of 15 double spaced pages in
length and no more than 25 in length excluding title page, references and appendices. All graphs, pictures, and tables are to be placed in the appendix and then
referenced in the paper. Lastly the paper is to be written in the third person.
GENERAL GUIDELINES FOR GRADING ALL WRITTEN ASSIGNMENTS

1. Content: Supports major points with well thought out ideas and examples. Able to appropriately integrate Case Study Method processes/steps as well as course
concepts as per assignment guidelines. Critical thinking: Discussion and conclusions based on objective analysis of issue or topic. Relates and integrates ideas,
insights and examples into written work to support presented data.
2. Style: Introduction previews major points and what the writer(s) will accomplish. Body includes two to three major points. Major points are supported
and are organized in a logical fashion. Ideas are stated clearly and concisely. Conclusion is logical and flows from the body of the paper. Conclusion summarizes
major points. Each paragraph is clear and contains one major idea. Paragraph transitions are present and maintain the flow of thought. Sentences are complete, clear
and concise.
3. Format: Utilize either APA or MLA guidelines for: Typing, Margins, Pagination, and title page.
Text citations and reference page present in the paper and in accordance with APA or MLA style. Rules of grammar and punctuation are followed. No spelling errors –
the paper has obviously been proofread.

CONTENT RUBRIC FOR SCORING PAPER:

Points Topic

20 SWOT

20 Porter 5

20 PEST

15 Grammar / Spelling / Formatting

20 Chapter coverage

05 Recommendation / Conclusion

100 possible points with a 2 point per page deduction under 20 pages
Prepare a 4-5 page analysis (not including title page and references) that examines the public health, legal, and policy issues involved in these deliberations.